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Editorial Reviews
From Publishers Weekly
Pheromones, according to Kodis and her co-authors,
seemingly work in concert with the five senses
to influence our decisions to love, hate,
marry, take a job, bond with a newborn baby,
befriend a neighbor or avoid a co-worker.
In an informative, intelligent and humorous
fashion, journalists Kodis and Houy and cell
biologist Moran explain how "pheromone
perception" fits into the complex workings
of our daily interactions. Pheromones are
odorless molecules processed in humans through
the microscopic vomeronasal organ, or VNO,
located inside the nose. Not to be confused
with scents, pheromonal messages taken into
the VNO travel to the hypothalamus in fractions
of a second. They are produced in the body
and enter the world by wafting off the skin.
Sniffing a man's smelly T-shirt may regulate
a woman's menstrual cycle and enhance her
fertility, we're told. According to the authors,
the physical and emotional effects of pheromones
not only explain why John loves Mary but why
pigs sniff out truffles, orchids attract wasps
and ants know their place in the ant hierarchy.
Science doesn't fully understand the effects
of these elusive,species-specific chemicals,
but since their discovery in the 1960s by
biotechnologist David Berliner, who contributes
a foreword here, the investigation of pheromones
has burgeoned into a technology with possibilities
as far-reaching as mood elevation, birth and
pest control, and the treatment of prostate
cancer, anxiety and obesity.
Copyright 1998 Reed Business Information,
Inc.
Ingram
A leading team of pheromone researchers and
scientific journalists reveals the primal
secrets of our "sixth sense"--how
and why it evolved, its effect on our daily
lives, and its possible uses in altering mood
and behavior. Line drawings.
Book Description
We often talk about possessing a "sixth
sense"--an inexplicable intuition about
certain people or situations that later proves
to be correct. What if new evidence showed
that the sixth sense wasn't so inexplicable
after all? Pheromones--a form of chemical
communication--have been long known to exist
in the animal kingdom, and are one of the
strongest forces guiding behavior. Only recently
has science discovered the importance of human
pheromones, silent messengers providing unconscious
clues about the people we come in contact
with--from information about our heredity
and temperament to our sexual availability.
Now, a team of leading pheromone researchers
and scientific journalists reveal the primal
secrets of our "sixth sense"--how
and why it evolved, its effect on our daily
lives, and its possible uses in altering mood
and behavior. This entertaining book will
help you understand your own senses, your
reactions to everyday situations, and how
to harness the power of this sense to fulfill
your total potential.
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